Following the integration of WhatsApp into the Google Business profile, the tech world has undergone a major revolutionary change in customer service in 2025. Businesses can now display a direct contact button with WhatsApp on their Google profiles. This feature has been available in France since the beginning of 2025. The Google Business Chat system, used until now, will then become obsolete and will be automatically replaced by this new feature. Customer interaction will be completely transformed thanks to this connection between these two powerful communication platforms.

To fully understand the importance of this new feature for future business performance, let’s quickly analyze the main benefits offered:
1) Communication between customers and businesses becomes almost instantaneous this year because the customer experience is significantly improved, allowing customers to easily send WhatsApp messages to businesses. According to several sources, WhatsApp messages have a 90% open rate compared to 20% for emails. This will allow businesses to reduce their response time from several days or weeks to just a few minutes.

2) By strengthening customer interactions, businesses automatically offer themselves many more commercial advantages. In other words, WhatsApp integration will significantly increase their revenue.

3) A company’s website will be better ranked on search engines because Google’s algorithms prioritize business profiles with higher engagement via these direct messaging features.

4) Businesses will be able to create very large, highly targeted personalized audiences. These WhatsApp interactions represent real-world message exchanges that will automatically feed Facebook and Instagram’s remarketing systems, creating powerful synergies with Meta’s advertising ecosystem. This is a closed-loop marketing system where Meta collects information about customer service interactions and uses it to improve its advertising strategies.

To configure the WhatsApp integration, businesses simply need to:

• access their Google Business profile
• select the “Chat” option from the “Contact” section
• enter their phone number in international format to connect their business WhatsApp account
• customize greeting messages and automatic replies.

It is also possible to configure an AI-powered chatbot on our business WhatsApp account to handle up to 70% of common inquiries (details about our services, prices, opening hours, etc.). At the same time, these WhatsApp conversations generate valuable customer data for businesses, allowing them to better understand customer behaviors and needs to refine their marketing approaches.

Currently, WhatsApp accounts have over 2 billion users worldwide and have undeniably become an essential communication channel for all types of businesses. On the competitive front, several users of this new WhatsApp feature integrated into Google Business Profile confirm that they now benefit from enormous advantages in terms of marketing and operational efficiency, as well as customer satisfaction. This is not a simple feature, but a complete reorganization of the means of communication between businesses and their customers.